Sat, 22 Sept
|Arix Academy
DIGITAL MARKETING
DIGITAL MARKETING, THE NEW GENERATION OF BUSINESS

Time & Location
22 Sept 2018, 9:00 am – 23 Sept 2018, 6:00 pm
Arix Academy , 873, Jalan Ipoh, 51200 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia
About the event
Course Outline:
MODULE 1: INTRODUCTION TO DIGITAL MARKETING
Introduction to Digital Marketing
Digital Marketing Components
Understanding Your Customer’s Persona
Planning Your Digital Marketing Campaign
MODULE 2: SEARCH ENGINE OPTIMISATION
Basic of SEO
How to Identify Keywords that Has Searches
On-page Optimization
Off-page Optimization
MODULE 3: LOCAL SEO
How to Rank your local business in Google
Create a Google My Business Page
Getting Reviews For Your Business
MODULE 4: GOOGLE ADWORDS
Introduction to Google AdWords
Setting up Google Adwords Campaign
Google Display Advertising
MODULE 5: SOCIAL MEDIA MARKETING (PART 1)
What is Facebook Marketing
How to Setup Page
Understanding Types of Advertisement in Facebook
Best Methods in Using FB Paid Ads
MODULE 6: SOCIAL MEDIA MARKETING (PART 2)
How to Set up Instagram Account
How to Use Instagram as Marketing Tool
MODULE 7: SOCIAL MEDIA MARKETING (PART 3)
How To Use LinkedIn for Business
Setting Up and Optimizing LinkedIn Profile
Understanding Types of Ads in LinkedIn
Setting Up Your First LinkedIn Campaign
MODULE 8 – SOCIAL MEDIA MARKETING (PART 4)
Setting Up YouTube Channel
How To Use YouTube Marketing To Generate Leads
Understanding YouTube SEO
Ranking Your First Video on YouTube
Using Software To Create Professional Videos To Rank on Google
MODULE 9 - E-MAIL MARKETING
Understanding the Importance of Email Marketing
Email Marketing with Gmail