DIGITAL MARKETING

Course Outline:

MODULE 1: INTRODUCTION TO DIGITAL MARKETING

 Introduction to Digital Marketing

 Digital Marketing Components

 Understanding Your Customer’s Persona

 Planning Your Digital Marketing Campaign

MODULE 2: SEARCH ENGINE OPTIMISATION

 Basic of SEO

 How to Identify Keywords that Has Searches

 On-page Optimization

 Off-page Optimization

MODULE 3: LOCAL SEO

 How to Rank your local business in Google

 Create a Google My Business Page

 Getting Reviews For Your Business

MODULE 4: GOOGLE ADWORDS

 Introduction to Google AdWords

 Setting up Google Adwords Campaign

 Google Display Advertising

MODULE 5: SOCIAL MEDIA MARKETING (PART 1)

 What is Facebook Marketing

 How to Setup Page

 Understanding Types of Advertisement in Facebook

 Best Methods in Using FB Paid Ads

MODULE 6: SOCIAL MEDIA MARKETING (PART 2)

 How to Set up Instagram Account

 How to Use Instagram as Marketing Tool

MODULE 7: SOCIAL MEDIA MARKETING (PART 3)

 How To Use LinkedIn for Business

 Setting Up and Optimizing LinkedIn Profile

 Understanding Types of Ads in LinkedIn

 Setting Up Your First LinkedIn Campaign

MODULE 8 – SOCIAL MEDIA MARKETING (PART 4)

 Setting Up YouTube Channel

 How To Use YouTube Marketing To Generate Leads

 Understanding YouTube SEO

 Ranking Your First Video on YouTube

 Using Software To Create Professional Videos To Rank on Google

MODULE 9 - E-MAIL MARKETING

 Understanding the Importance of Email Marketing

 Email Marketing with Gmail