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  • Introduction: Become a Digital Marketer Learn to create marketing content, use social media to amplify your message, make content discoverable in search, run Ads campaigns and advertise on Facebook. Additionally, learn how display and video ads work and how to market with email, and measure and optimize with Google Analytics. Objectives: Develop the skills to build an actionable digital strategy that aligns with your business goals Examine how companies use different strategies to reach specific target audiences Apply a proven digital media framework that you can immediately implement  Identify ways to determine return on investment (ROI) for your digital efforts  Build audience personas to better target your key customers  Discuss digital media challenges—from measurement and tools to distraction to crisis— and sharing your experiences with your peers Expand your professional and personal digital networks through a dynamic global classroom

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